TOTALLY DIY & TOOLS SHOW SPEAKER PROGRAMME LAUNCHED

FROM TOOLS OF HISTORY TO DIGITAL RETAILING: 

From Insight DIY’s Steve Collinge, talking on digital retailing futures, to the Hawley 
Collection Trust of Sheffield’s Kellham Island Museum, the 2017 speaker programme for 
Totally DIY & Tools covers wide-ranging subjects, offering down-to-earth methods, 
inspiration and aspiration to DIY, homeware and hardware retailers. 

The practical topics, ranging from Building Sales Growth through your People to ‘how to’ 
presentations on giving your business a good foothold in the digital marketplace, will help to 
expand retailers’ options for increasing local sales. The full line-up is as follows: 

TUESDAY 14th FEBRUARY: 

Revolution & Evolution: Brave New Futures for Home Improvement Retailing, by Steve 
Collinge, Managing Director of Insight Retail Group 

Positive Disruption: Connecting Digital Sales with Local Retailers, by Nick 
Brackenbury, Co-Founder & CEO of NearSt 

Branding in the Digital Age: Creating & Maintaining a Visible Presence, by Kate 
Newton, Managing Director of Brookes & Co 

Making the Most of Ironmongery, by Douglas Masterson, Technical Manager of the Guild 
of Architectural Ironmongers 

What’s new at Dulux: Product & Training Update, speaker to be confirmed. 

WEDNESDAY 15th FEBRUARY 

Building Sales Growth through your People, by Anna Britnor Guest, Director & Senior 
Learning Consultant, Phoenix Training & Development 

Controlling Margin: the Benefits of Tighter Controls by Mark McArdle, Group Sales 
Director, Intact Software 

The Hawley Collection: Giving the Past a Future, by Dr Simon Barley, Trustee, Ken 
Hawley Collection Trust, Kelham Island Museum, Sheffield. 

“We’re focussed on bringing our retailing visitors solid, business-building talks but with an 
eye to the fast pace of change in local and national retailing as we enter the digital age,” 
says exhibition director Bill Butler of organisers Brintex Events. “Independent retailers need 
all the help they can get from our Totally Free seminars.” 

Totally DIY & Tools takes place at the Ricoh Arena, Coventry, from 14-15 February 2017. 
Registration is open on the Totally show website at: www.totallydiy.co.uk. The show is 
dedicated trade-only and again features the BHETA new product Innovation Zone. 

Totally Tools 2017 speakers
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