Scruffs is hitting the road again this September, with its biggest ever tour of the UK celebrating Britain’s tradespeople as part of the ‘Masters at Work. Masters of Workwear’ campaign.
Inspired by the success of the inaugural Super Dealer programme, Scruffs has now officially appointed 15 Super Dealers, with a mix of online and offline trade retailers selected following an extensive process.
The 17 event, 6-week-long tour kicks off on September 8th and spans the whole of the UK from Inverness to Portsmouth.
The highlight of each roadshow event will be a virtual reality trip to the top of the Severn Bridge. Tradespeople will be invited to test their nerve on a job like no other, in a stunning hi-tech simulation.
There will also be a charity ‘Top of Your Game’ football challenge, where tradespeople will be challenged to score a goal into a cement mixer! Each ball booted into the cement mixer will result in a donation towards local good causes.
At each event, the person who scores the most goals will be awarded a football shirt of their choice, a pair of Scruffs GORE-TEX® boots and they’ll be entered into a prize draw to win a £250 Scruffs voucher.
The ultimate tour champion will receive £1,000 in cash, with the runners up also receiving a 50-inch screen TV and £250 worth of Scruffs vouchers.
Chris Mellor-Dolman, Head of Scruffs Marketing, says: “It’s important for us as a brand to support all of our hardworking dealers and help to create the best experience for their customers.
“Our Scruffs Super Dealers have been selected following an extensive selection process, with each of them sharing in the belief that tradespeople deserve the absolute best in terms of quality and service.
“Each Super Dealer will receive an on-going support package of powerful, business-boosting initiatives including exclusive product and marketing workshops, national advertising campaigns, striking new in-store merchandising solutions and a consistent supply of printed and digital assets.”
The tour officially kicks off on 8th September 2016 and will continue until 12th October 2016.