This year’s Vertikal Days has established the show as a major event in the European exhibition calendar. With a display of cranes and access equipment that is unrivalled anywhere in the world this year, the show has grown and developed year on year, not only establishing itself as the UK’s top lifting event but increasingly attracting visitors from further afield.
Held again this year in May, the weather - despite poor forecasts that included high winds during set up - was warm and sunny on the first day while the Thursday remained dry, although cold. Traffic congestion in the vicinity of Haydock Park - caused by major road works at the intersection of the East Lancashire Road and the M6 - meant queues to reach the venue were longer than normal, but even these did not spoil visitors’ enjoyment or keep them away with over 2,400 individuals attending, many of them for both days.
Crane exhibitors were out in force with the UK’s best display of crawler, mobile, pick & carry, spider and tower cranes for well over 15 years. All the major manufacturers were present, reflecting the current mood of the industry.
Vertikal Days is a must visit event for anyone interest in powered access. Since its inception it has attracted all types and sizes of access equipment. This year big truck mounts were back in fashion. At the opposite end of the access scale, the small push around lift is always well represented.
Onwards and Upwards
This year is the ninth since its launch in 2007 with the show growing in size every years since, setting new records again this year in terms of the number of exhibitors and visitors. This year also included many subtle improvements including the site layout, a relocated and expanded Marketplace pavilion, a new entrance layout, and improved lunchtime food service. The evening networking party also hit new records with over 750 attending. Coming just a few weeks after Intermat in Paris, one might have thought would have caused a few problems. However the buoyant UK market ensured a record turnout in terms of exhibitors with all the major manufacturers or dealers represented.
There were so many new and unusual items of equipment - some arriving unannounced at the show - that it is difficult to identify each and every one. Vertikal Days has never been about visitor numbers, although those attending must represent around 90 percent of the UK buying power.
Ultimately a show’s success is measured by good contacts and relationships being made and the resulting sales. Many exhibitors reported ‘out of the blue’ unexpected sales, and as usual there were many comments about the quality and serious nature of the visitors with regards to enquiries and purchasing ability.
Next year - 2016 - will be the show’s 10th anniversary- held a little later on June 15th and 16th , further developments and improvements are planned. Let’s hope the industry continues on its upward trend and Vertikal Days 2016 will be even bigger and better!