Triton Tools will be throwing its name into the eyes of millions of sports fans across the world, after unveiling a high profile sponsorship with one of darts’ most successful players ever.
Triton has stepped up to the oche by agreeing to sponsor five-times world champion Raymond van Barneveld for the whole of 2018 as the Dutchman looks to add more silverware to his bulging cabinet.
With packed arenas, huge global television audiences and darts being amongst the fastest-growing sports, representatives at Triton believe that the time has never been better to target the tungsten for a sustained period.
Claire Sweet, Global Brand Manager at Yeovil-based Triton, said: “The potential of our darts sponsorship is absolutely huge and we are thrilled to be involved with the sport.
“Triton Tools is an established and growing brand which thousands of tradesmen trust every day in their working lives. This sponsorship with Raymond van Barneveld gives us an exciting new way to connect with the people who use our precision power tools, while also giving us access to potential new customers.
“Aside from football, darts drew the biggest number of viewers on Sky Sports last year, which underlines how powerful the sport is.
“Raymond van Barneveld is a huge character within the sport and is a real favourite. He was the perfect choice for us and we’re delighted to be part of the Barney Army.”
van Barneveld took time out of his busy schedule to visit Triton’s Yeovil headquarters, where he met the company’s directors and took on staff in a fun darts challenge. Staff were given nine darts to better van Barneveld’s total with six.
With a career spanning 34 years, current world number 11 van Barneveld is five-times World Darts champion, a two-time UK Open Champion and a former winner of the Las Vegas Desert Classic, the Grand Slam of Darts and the Premier League.
van Barneveld’s 2007 World Championship final success, which saw him battle back from three sets down to beat Phil Taylor 7-6 in the sudden-death leg, was one of the greatest darts matches of all time.
van Barneveld, known as Barney, said: “I am delighted to receive the support from Triton Tools.
“It was a pleasure to visit their headquarters and to learn more about their range of precision power tools.
“I’ll be doing all I can to gain maximum exposure for Triton by winning as many tournaments as possible!”