Knowledge is power, and power is money. In support of its customers, Carl Kammerling International has improved its innovative web-based product training tool, Productwise, to help counter staff increase their knowledge of Carl Kammerling’s products and sell the ranges more effectively.

This free and easy to use on-line resource, available at, offers a round-the-clock, one-stop shop of information for staff to access at a time convenient to them, fitting in and around peak trading times. Users can dip in and out for specific queries or dedicate time to learning in detail about the C.K tools, C.K Magma, Kasp and Avit ranges under the Carl Kammerling umbrella.

Productwise features a range of modules from handsaws and padlocks to screwdrivers and tool storage, all of which provide in-depth details of the ranges, including the history and development, product features and benefits and details of the various products within each range.

At the end of each module users can choose to undertake a short assessment to help consolidate what they have learnt.

Recent improvements to the site see the addition of new modules focusing on Carl Kammerling’s latest innovative product releases, including the technologically advanced C.K MightyRods PRO, the C.K dextroVDE Slimline Screwdrivers and the C.K Magma Test Equipment Case.

Productwise now also features handy ‘how-to’ videos to visually guide users through the key features, benefits and application of a series of popular products.

Created to support customers with simple and effective training, Productwise will help to increase product knowledge and improve confidence amongst staff to ultimately encourage additional sales.

Charles Whitfield, New Product Development Manager, Carl Kammerling International, commented: “The Productwise website is a fast, free and convenient way of delivering full product training to our customers. This on-line resource is a valuable and cost effective means of reaching everyone at times to suit them.

“By providing details of our products, their application, features and benefits as an on-line reference tool, we hope to increase product knowledge amongst counter staff and encourage additional sales for our customers.

“Productwise is as an innovation in service that differentiates us from our competitors and truly reflects Carl Kammerling International’s growing position in the market place and the company’s forward thinking attitude to innovation. By evolving the way in which we provide details of our ranges, along with the on-going development of our offering, we are highlighting our continuous commitment to the support of our customers.”

For more information call Carl Kammerling International on 01758 704704 or visit

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