A Perry & Co (Hinges) Ltd, a leading independent, family-owned British manufacturer and supplier, is launching its new sophisticated door furniture range, Horizon, created from premium solid forged brass components. The exclusive, precisely engineered range comes with modern classic designs, with a superior finish for extended life and a 25-year mechanical guarantee, unprecedented in its sector. The stylish collection will also appeal to potential consumers through its premium components and pricing which potentially delivers higher profit margins for distributors and stockists.
The products, which include door knockers, lever on rose door handles, escutcheons and handles, deliver precision engineering and satisfy the industry’s robust requirements. A Perry has taken the traditional concept of a door lever and expanded it into handles which are viewed as decorative when used on a door. The Horizon levers have been distinctly manufactured so that the force goes into the body of the door rather than the handle, avoiding wear and damage.
Ian Dunnaker, company director, says “We anticipated the launch of the Horizon range for some time to ensure it pushed the boundaries of quality and design in this sector. We understood that the market needed high quality yet stylish door furniture products and Horizon is just that. We believe these products are going to lead a revolutionary change in the ironmongery sector. We have devoted our team’s experience to offer customers a 25-year mechanical guarantee, which cements our leadership position in the market and further reinforces the products’ high quality, performance and extended life.”
All products from the Horizon range are suitable for 35mm to 44mm door thicknesses. Some of the items include:
• The Casoria door handle, which is on round rose and finished in satin nickel. Casoria is also available in the variation of polished chrome if desired.
• Faenza, a classically designed door lever which comes in either polished chrome or satin nickel.
• The Gioto door lever, which is simple with curves and also comes in either polished chrome or satin nickel.
• The Modica door handle, which has chiselled edges and contrasting finishes. This comes in either polished or satin nickel.
A trade only supplier, A Perry & Co is challenging industry standards by investing in and creating professional merchandising and POS options to complement the door furniture range. These include merchandiser stands, display boards, handle plinths, posters featuring lifestyle imagery and entrance decals, all designed to help the distributor gain sales. Perry is also offering great dealer incentives, with distributors encouraged to contact Perry to see what great offers they can benefit from.
Endorsing Perry’s ‘green’ commitment, the range has new eye-catching, retail and user-friendly packaging, which is recyclable and reusable. Underlining the company’s commitment to its distributors, Perry will also supply the leads generated from advertising and PR and will offer technical support to retailers and their customers, assisting, if required, to gain large complex contracts and orders.
For more details, visit www.perrytrade.co.uk/tbh.