JCB WORKWEAR LAUNCHES THREE NEW RANGES AS PART OF BRAND REFRESH

Leading workwear brand, JCB Workwear is launching not one but three new clothing ranges this month! The brand refresh will target a more fashion-conscious worker and promises to meet all the demands of the modern tradesman.

Following extensive research the company has introduced 25 new pieces, which have been carefully designed to fulfil a particular need and fit into one of three categories: JCB Essential is everyday workwear to suit all budgets without compromising on quality or durability. It includes basics such as sweatshirts, hoodies and fleeces perfect for layering and adding your own corporate branding. JCB Trade consists of garments that have been designed for the tradesman who demands high quality and dependable garments with an edge. Minimal branding allows a smooth transition from workwear to leisurewear. 

The final range, affectionately named JCB 1945, after the year in which JCB was founded, provides workers with all the latest innovation in terms of materials and design. Playing on the companies well-loved heritage, items in this range will play homage to JCB technology and machines such as the ECO MAX jacket and Hydromaster boots.

The jcbworkwear.com website has also been updated to include new product photography and ‘Get the look’ pages, to inspire customers to combine technical clothing and style. Hero products in the range include; the Essential Grey Hoodie, a fashion classic but with the reinforced elbows for extra durability. The Trade 4CX boots in honey and black, which have all the technical requirements workmen need, such as steel toe cap, Antistatic & Kevlar midsole – yet they look like casual boots that can be worn out of work too. The Trade Black Padded Jacket is a lightweight jacket made from mini Rip-Stop fabric, with a contoured back hem for comfort, but looks stylish in this season’s puffa style. Finally, the 1945 Ecomax Jacket has a highly technical design including 3M Thinsulate padding and adjustable inside hem – but with raglan softshell sleeves and padded neck collar it’s also comfortable and looks good.

Howard Topham, MD at JCB Workwear said: “We have worked hard to deliver products that we know our customers want. Our research shows that tradespeople require technical clothing that is comfortable to wear, but they also want to look and feel good too. Slimmer fit tops and tapered trousers are just some of the features that we have introduced to modernise our clothing range to suit the lifestyle of today’s tradesman.

“Although we have designed three distinct ranges, we expect most people to mix and match, taking a basic t-shirt or hoodie and layering that with a soft-shell jacket and heavy-duty trousers. We believe that this is our most innovative range to date and will cater for every type of tradesperson, from the site manager right down to the DIY enthusiast.”

In another new move the company will also release limited edition pieces throughout the year to keep the range fresh. A very small number will be produced and customers will be able to register their items and receive a certificate and gift.

Howard comments: “The new range and website reflects a less traditional, more style focused approach for the company and the new limited edition pieces will allow us to be even more daring with more striking colours and designs – yet with the same level of quality JCB Workwear customers would expect.”

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